Public Relatons Volvo Case Study :: essays research papers

â€Å"Best Drive in the Game†   Ã‚  Ã‚  Ã‚  Ã‚  In 1996, Volvo Trucks North America confirmed its worst appearance in the company’s 17-year history. Volvo market share had dropped from 11.1 percent in 1995 to 9.1 percent in 1996, and by the end of the year Volvo trucks were ranked sixth among eight.   Ã‚  Ã‚  Ã‚  Ã‚  In order to prove the Volvo truck was the best choice for professional truckers, Volvo made the perfect decision to reach its targeted audience. Research of the day-to-day lives of truckers proved a common interest-Super Bowl XXXII. Volvo became the first truck manufacture to advertise during the Super Bowl. Volvo hired Carmicheal Lynch Public Relations and Carmicheal Lynch Advertising to handle the account. Research   Ã‚  Ã‚  Ã‚  Ã‚  Research revealed the Super Bowl is the most-watched sports event among trucking professionals. More than 60 percent of trucking professionals stop to watch the game. â€Å"Smart Business† was identified as the most sought-after factor to re-build the Volvo name. The CLS research team reviewed articles about the trucking industry, the trucking profession, test drove trucks and collected information about Super Bowl advertising and promotions. Research concluded the targeted audience consisted of three million Class 8 over-the-road truck drivers in North America, 229 Volvo Trucks dealerships, 3,000 Volvo Truck employees and the general public. The research appears to be complete in the sense the product and the client were thoroughly researched and the audience was defined. Objectives 1.  Ã‚  Ã‚  Ã‚  Ã‚  Increase awareness of Volvo Trucks and its VN Series, including the Volvo 770 and the company’s Volvo Trucks Super Bowl spot. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Entrench the desired brand perception of Volvo Trucks as the smart choice for today’s trucking professionals. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Generate trial of Volvo trucks. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Create multiple opportunities for Volvo truck dealers to interact with Volvo customers. The objectives are consistently impact objectives because they represent preferred results of modifying the attitudes and behaviors of targeted audiences. The objectives are not measurable because follow-up surveys and post phone calls were not used in the evaluation portion of the campaign and because the objectives do not give a numerical impression of how much they want to do something. However, the objectives could be measurable because the information gathered in the research portion of the campaign could serve as a benchmark if follow-up methods were used. Programming   Ã‚  Ã‚  Ã‚  Ã‚  The strategy of the Volvo campaign included 5 aspects: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Create a sweepstakes program that generates sales leads and ensures that truck drivers will watch Volvo Trucks’ Super Bowl TV spot 2.  Ã‚  Ã‚  Ã‚  Ã‚  Generate awareness of Volvo Trucks’ involvement in the Super Bowl through media relations and paid advertising

Mentoring: Nursing and Concept Analysis Essay

Every semester students came to the surgical department for their personal and professional development. Certain members are assigned to develop the personal and professional Knowledge of the students. The mentor explains the duties and responsibilities of the nurses working in the surgical department. This semester I took up the responsibility to become mentor and associate mentor of the students. In order to understand and gain in-depth knowledge of the concept I decide to take up this subject for the study and research. Mentors are entrusted with greater responsibility and they are persons who are preparing tomorrow’s health care organisations. Mentors are responsible for preparing the younger generation to render safe, high quality healthcare to the society. If the mentor knows their subject well with deep and current knowledge and able to prepare the students well, then the mentoring is successful and mentor can feel job satisfaction and assume that tomorrow’s health system is in the safe hands. In early years of nursing, mentoring means to teach the person how to perform particular activities. In 21st century the focus of the mentoring is to develop the whole person to provide holistic care to the patient (Reed &Ground 1997) . So I take up this concept for more in-depth study and research to prepare and develop the core members of the health system. The finding suggest that mentor programme is an important aspect of nursing , when it render properly it enhances better personal and professional development. Method:-Walker and Avant’s concept analysis approach was used. Literature reviewed from 1980 to 2009. Words: Mentoring, Mentorship, professional development , Nursing  Historical Importance in Literature Cooper and Palmer(1993) mentioned about the origin of the word mentioning. In encient Greece young males to be guided with older,experienced males who were often relatives of friends of the family. The world mentor originated from the Greek Mythology, where mentor was a nurturing, educative, protective family friend developed the young boy professionally, personally and socially. His father Odysseus was fighting the Trojan war(Cooper & Palmer 1993). The term mentor is used in medicine, law and business but did not appear in nursing until the early 1980s( Andrews &Wallis 1999) . Florance Nightingale was the first mentor . In her personal letter, she adopted a motherly supportive relationship to her students. (Grossman 2007). Mentoring has become an important aspects of nurse education and clinical supervision ( Cooper &Palmer 1993). A mentor is a registered nurse, who facilitates learning, and supervises and assess students in the practice settings and helping to acquire new behaviours and attitudes(UKCC 1999). Mentorship refers to the relationship between two or more individual trying to establish professional development and safe practice . Mentorship is seen as broader, longer term harmonious relationship established between teacher and the student (Jarvis & Gibson 1997). Theses mentors had responsibility for inducting students to their clinical setting planning their learning agenda and assessing their progress. Mentors in other words were student’s key informants to the setting (Spuse 2003) The complex, intriguing concept of mentoring continues to bother authors and researchers from a variety of different disciplines as they explore the role of mentors in a range of settings that include the health, education and business arenas (Grossman 2007). Mentoring has become a high profile topic in business women’s magazines, the press and nursing, and it is beginning to find its place in current teacher preparation, and the medical profession ( Grossman 2007). Mentoring is a special role adopted by a suitably qualified member of staff who is prepared to offer support, teaching and assessment for student nurses in the clinical settings(Davis et al,1994). According to David et al(2010) Mentoring can involve a transfer of knowledge, patterns of behaviour, skills and an approach to an accumulated body of knowledge. The concise Oxford Dictionary of Current English defines a mentor as an experienced and trusted advisor’(Cooper & Palmer1993). Introduction Mentoring is a word often used by doctors, academics, the media, arts, and business people(Cooper &Palmer(1993). Now a day in nursing, this concept has an important place, in clinical area as well as education area. For Nurse teachers, nurse mangers, clinical specialists, community oriented nursing practices this concept is used to gain personal profession development. In surgical practice settings mentoring is often used to transfer the knowledge, values, and customs to the younger generations. People are selected to become mentors, but many times this concept and its uses, qualifications are not understood properlyCooper & Palmer 1993). McKenna & Sutcliffe (2007) says concept is a special vocabulary used for explaining things, events and activates of importance in the personal and professional life. The authors continue to explaining that analysing these events and activates and things are very important for the development nursing theory and quality practice. According to Chinn and Kramer (1995) theories are constructed from well developed concepts and concept analysis is used for the theory development. The writer see that policies and procedures are written, rewritten and reimplemented again and again in order to get more and accurate clarification(Mekenna &Sutcliffe2007). In the same way concepts are analyses. Studies again and again to become more acceptable to the present situation. And also concept analysis gives more clear meaning and correct direction to the fractioned . McKenna& Sutcliffe (1997) comments that if the concept is not clear it serves no purpose, and any work based on the particular concept become unclear and vague. So, this study aimed at presenting a concept analysis of mentoring using Walker and Avant’s framework (1995)cited Mckenna 2005). This study is also explains the method and characteristics of the concept. So that the nurses who practice mentoring have greater understanding of the process and able to provide the service in an effective manner. This may also help the nurses to exchange professional meaning and organisational values in a better way. Section of the concept: Mentoring According to Onchwari & Keengwe (2009) Mentroing provides more benefit than other professional development programme like workshop, seminars. Mentoring is a form of personal and professional partnership which is usually involves more experienced person guiding the less experienced person, who is new to the job, profession or practice area (Sambunjak & Marusic(2009). Earlier the vocational basis of nurse education experience was enough to become supervisors, teachers and assessors to students. More recently the concept of mentor entered in the nursing education. And the nursing educational standard changed to become more advanced. According to Peter & Neil (2000) without dedicated preparation the qualified nurses will be unable to take up specified functions competently and this could affect the learning process of the students. In hospital now some people are assigned and trained to be mentors to the students. They have undertaken specialized courses to become mentors and now they are promoting personal and professional development of the student and newly appointed staff. Historically most of the nursing institutions are operated by very strict rules and regulations. Nursing boards used to visit regularly to make sure the appropriate standard are maintained. All the students are guided by assessors or teachers and these teachers are highly respected. Nurse’s undertaken training under the strict directions of these teachers. And most of the nursing studies done in the hospital. It was not university based. The student used to follow exactly what is taught. In 1980s and 1990s the system started to change. The importance of more personal professional development has come to the profession. The role of nurses started to change and nurses needed to take up more organisational and management responsibilities. (Alison & Palmer 2000). The human development initiatives of the 1970s(Eng 1986) and the acceptance of freedon to learn approaches and adult learning theories of Rogers(1983),Kolb(1984) and Knowles(1984) cited Alison &Palmer(2000). The resulting shift in educational systems has led to find various ways of learning strategies that are directed towards making the most of human potential and stimulating learning in practice (Alison & Palmer 2000). The changes are very clear in the health system. New technologies arrived, the expectation of the society are high. In order to respond effectively to the changes, the nursing profession has undertaken new strategies and teaching methods. People are more and more responsible for self learning and their professional growth. Professional is directed towards self learning and seeking guidance if necessary. Adults are built in motivations to learn and a need to gain self confidance,self esteem and self awareness. These are important attributes for any profession, especially caring profession(Alison and Palmer 2000). Why is mentoring important to Nursing? Stewart and Krueger(1996) conducted a concept analysis of mentoring in nursing suggest that its strongest relationship is as a â€Å"teaching-learning process for the socialization of nurse scholars and scientists and the proliferation of a body of professional knowledge†(Cited Alison & Palmer 2000). Nursing profession is a practice based profession. Nurses need to transfer values, customs, and practical knowledge to others through mentoring. Through mentoring the quality of the profession is maintained and aim is achieved. Through mentoring nurses are connected and learning from each other, so that the new knowledge and technologies are shared. People who have gained knowledge through mentors appreciate role of a mentor. It is known that nurses who have been mentors tend to mentor others( Fagan &Walter 1982). Fagan & Walter(1982) have found that nurses who have been successfully mentored are more likely to mentor others when compared to those with little or no mentoring experience. Nurses can mentor each other and new graduates and students. Faculty members are mentoring students in their learning process of evidence based ractice . Doctoral student receive mentoring regarding their research . Nurse executives can mentor nurse mangers and nurse mangers can mentor staff and it goes on where ever the nurse working (Grossman 2007). They are mentoring others in one or another way. Most of the nurses think that mentoring as a mechanism for career advancement(Grossman 2007). Grossman (2007) continue to say that nurses need to think arbour their carer expanding through mentoring and gaining knowledge in order to broaden their vision in life. Mentoring can greatly benefit the profession by expanding nursing knowledge and rofession(Grossman2007). Clinical nurse specialist and clinical nurse researcher role are good opportunity to expand the nursing science knowledge. Through patient assessment nurses are able to diagnose the situation and do more research into it to acquire in-depth knowledge regarding the particular situation. So that nurses can stand alone in their own profession and can provide high quality nursing care to the patient. Every nurseling staff has a responsibility to assess,plan,implement and evaluate the highest quality care for patients. By encouraging the mentoring culture nurses can work more smart and able to work with full ability. A vision of the mentoring culture in nursing holds exceptional promise for nurses, the profession, the organisations that employ nurses and most significantly patients(Grossman 2007). And all nurses develop mentoring skills, so that they can be effective leaders in every health care delivery system and have more influence in generating positive patient outcomes in health care(Evans & Lang, 2004).

French Vocabulary How to Describe People

Application Letter For The Master Of Public Health Program...

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Bangladesh has had its fair share of challenges in the public health sector that are still to be surmounted. That said; recent initiatives in public health have yield astonishing improvements in maternal health, infant mortality rates and general community health awareness. In particular, during my first WHO-sponsored project in which I studied maternal mortality in rural Bangladesh, I surveyed one of the most underdeveloped and underprivileged areas of Bangladesh, called ‘Palash Bari’. What I saw there was nothing short of amazing. A village, where even a basic necessityShow MoreRelatedCareer Plan Assignment. Scanning Yourenvir onmentself-Assessmentreality Checkcareer1847 Words   |  8 Pagesmodifiable risk factors for NCDs in adults (Proimos Klein, 2012). Health systems in many countries do not have the physical infrastructure or human resources to deal with the health challenges that they are facing (CIRH, 2013). 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Senior Vice President For Accreditation And Quality...

This letter is sent in response to your announcement of a search for an Associate Vice President for Accreditation and Quality Assurance at LeTourneau University (LETU). The announcement of this search drew my attention because I am familiar with LETU’s institutional effectiveness, assessment, and accreditation efforts, and I believe my background and experience provide an excellent fit with the credentials you seek. I have a keen interest in promoting LETU’s mission of engaging â€Å"learners to nurture Christian virtue, to develop competency and ingenuity in their professional fields, to integrate faith and work, and to serve the local and global community.† I am certain that I can make a positive contribution in support of this vision as†¦show more content†¦We were able to accomplish this distinction despite the fact that the institution had no consistent or formal institutional effectiveness processes in place just 3 years before our compliance r eport was due for submission. Working diligently and cooperatively with administrators, faculty, and staff, we were able to build a successful assessment and institutional effectiveness program. As a member of the SACSCOC Self-Study Steering Committee at SFA, I wrote several significant sections of the compliance report, and responses to the off-site committee and visiting committee reports. Furthermore, I have successfully completed the SACSCOC Institutional Effectiveness Evaluator Training, and have served as an institutional effectiveness reviewer and consultant. As Director of the OSLIA, I was responsible for continuously monitoring SACSCOC standards for changes and revisions, and taking appropriate action or advising the Provost of appropriate responses to ensure ongoing institutional compliance. My duties also required that I write and submit reports to the Texas Higher Education Coordinating Board (THECB) and other agencies. I am currently writing sections of SFA’s SACSCOC Fifth-Year Interim

Analysis Of Purple Hibiscus By Chimamanda Ngozi Adichie And The Kite Runner Essay Example For Students

Analysis Of Purple Hibiscus By Chimamanda Ngozi Adichie And The Kite Runner Essay Nigeria and Afghanistan are two very different Nations, on different continents, with different languages, but no matter where you are from everyone grew up somewhere, and kids of every nation grow up the same as everyone else. Growing up in a certain environment can lead to different personalities and traits, kids with an overly controlled childhood can become ignorant of the real world, and kids who grow up spoiled don t learn to do things on their own. In both Purple Hibiscus by Chimamanda Ngozi Adichie and The Kite Runner by Khaled Hosseini the main character, Amir and Kambili respectively, both show great development and change over the course of the novels. Both Amir and Kambili change in their self-perception and how they act on it, how they handle themselves and interact with others, and how they utilize faith. Over the course of the novels each character grows up and changes their self-perception, and how they act based on self-perception. At the beginning of The Kite Runner Amir sees himself as weak, for instance when Haasan is being raped Amir goes through an internal conflict, â€Å"I had one last chance to make a decision. One final opportunity to decide who I was going to be. I could step into that alley, stand up for Hassan, †¦ or I could run. In the end I ran.† (Hosseini 77). This shows how as a child towards the beginning of the novel Amir was a coward who didn t think he could change what was happening in the alley. It also showed how he saw himself as better than Hassan, how he was selfish for not helping Haasan because he might himself be hurt. Similarly in Purple Hibiscus Kambili sees herself not as an individual but just a figure who followed Papas orders, who couldn t act on her own, this is clearly shown in . . â€Å"if there s a god out there, then I hope he has more important things to attend to than my drinking scotch or eating pork.†(Hosseini 18-19). This shows that Amir grew up under the influence of a non-religious man consequently Amir grows to be a non-religious man as well, until he is forced to it by the despair of Sohrab’s suicide attempt. Amir follows every word of Baba intently, he imitates him, to the best of his ability, and Baba’s apathy for faith carries over causing Amir to not be religious. Each novel shows the coming of age and development of each main character, both displaying how they change in how they see themselves, how they interact with others and the world and how they use and believe in god within their lives. The novels show how the characters develop through very different societies and very different families, but the similarities are common.

Research Proposal on Foster Care Research Paper Example

Research Proposal on Foster Care Paper Foster care is the formal relationship between a foster child and the receiving adoptive parents. Foster care can be private or organized by the youth welfare office. In the latter case, an assistance plan between the parties involved (origin parents, foster parents, youth welfare office) is legally required and regularly reviewed. The students who are about to write a successful research proposal on foster care should know that there are different – not always clearly definable – forms: Daycare: for example, the child may have the hour/half day/full day care with his family/person in occupation of the parents or parent of the parent, but remains normal integrated into the family of origin. Permission from the youth office is required. Complementary care: with deficits of various kinds in the family of origin, there are the foster parents ‘coaches’ with a helping responsibility to offer the child an additional experience. Short-term care: For temporary housing., if, for example, there is a case of taking a single mother suddenly to the hospital or when a removal of a child from the family (so-called. taking into care) must be made immediately to clarify further options. Permanent care/full-time care: on continued education inability of origin parents (reasons such as long-term illness, addiction dependency, etc.) there will be a more extended recording. It is intended (depending on the age of the child) to prevent primary stage of the relationships betwe en the child and the foster parents, while his origin parents may return after appropriate time. Then, if necessary, the child is placed in the foster home. With a full-time foster care, a permission of the youth ministry will be needed. The inclusion of a child with the aim of adoption establishes a permanent foster care, but no adoptive care. Adoptive care: a period of supervision after the consent of the biological parents for adoption (or the replacement by the guardianship court) and the actual adoption of a child. Special forms: depending on the need for assistance additional types may be encountered; be it mixed forms such as weekly care, where a child lives during the week in foster care and on weekends with the family of origin or special care conditions such as professional education agencies, where usually trained educators or employed professionals from the youth welfare bodies spiritually accommodate in their family especially severely traumatized children who could not be absorbed in ordinary foster families. Socio-educational foster care or individual or curative foster families are forms that place particular demands on the skills of the foster parents, but the foster families are not employees of a youth welfare support. However, they get a rate allowance, i.e., the share for education expenses is correspondingly higher. We will write a custom essay sample on Research Proposal on Foster Care specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Foster Care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Foster Care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Use free example research proposal papers that you can find in quantity on the Web for better understanding of the chosen PhD or Master’s degree topic. If you need a custom research proposal on Foster Care – to visit professional research paper writing service.